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I want to know what is Internet marketing

Online marketing (On-lineMarketing or Cybermarketing) is the full name of online direct marketing, which is a form of direct marketing. It is the product of the combination of corporate marketing practices with modern information and communication technology and computer network technology. It refers to the use of electronic information technology by enterprises. As a general term, various marketing activities (including internet research, internet new product development, internet promotion, internet distribution, internet services, etc.) carried out using computer networks as media and means.

There are broad and narrow senses of network marketing according to the way it is implemented. Broad network marketing refers to the marketing activities performed by an enterprise using all computer networks (including intranet intranets, EDI industry system dedicated lines, and the Internet). Marketing refers specifically to Internet marketing. The Internet, the world's largest computer network system.

As of February 1998, the Internet has covered more than 170 countries and regions, connected to more than 60,000 regional networks, more than 6 million hosts, and has approximately 130 million users. % Growth rate. The Internet is rapidly infiltrating into all fields of socio-politics, economy, and culture, entering people's daily lives, and bringing about major changes in socio-economic and people's lifestyles. Human beings have begun to enter a networked society, and more and more companies recognize the role of the Internet in the development of business operations, and have squeezed this commanding height of technology and regarded it as the main way of future competitive advantage.

Currently, in the United States, more than 40% of companies are using the Internet to conduct marketing business; in North America, Western Europe, and Japan, the number of companies joining the Internet since 1995 has doubled at a monthly rate; Almost all of the top 500 companies in the world conduct marketing business online. According to statistics from the United States International Telecommunication Union and International Data Corporation, the global Internet transaction value was 3 billion U.S. dollars in 1996, 13.4 billion U.S. dollars in 1997, and 31.3 billion U.S. dollars in 1998. It is expected to reach 71 billion U.S. dollars in 1999 and 2000 It has exceeded US $ 223 billion, and by 2010, the proportion of online trade in total global trade will reach 42%. The network contains unlimited markets, and it is full of business opportunities. Network marketing has great development prospects, and it will definitely become the mainstream of corporate marketing in the 21st century.

As a new marketing method, online marketing has obvious advantages compared with traditional marketing methods.

First of all, network media has the characteristics of wide dissemination range, fast speed, no time and geographical restrictions, no time layout constraints, detailed content, multimedia transmission, vivid image, two-way communication, and rapid feedback, which is conducive to improving the efficiency of corporate marketing information transmission and enhancing The effect of corporate marketing information dissemination reduces the cost of corporate marketing information dissemination.

Secondly, online marketing has no store rental costs. And the realization of direct sales of products can help enterprises reduce inventory pressure and reduce operating costs.

Third, the Internet covers the global market, through which companies can quickly and easily enter the markets of any country. In particular, the Second Ministerial Conference of the World Trade Organization decided not to impose tariffs on online trade before the next Ministerial Conference, and online marketing has established a green channel for enterprises to access the international market.

Fourth, on the Internet, any enterprise is not limited by its absolute size, can equally access information from all over the world and display itself equally, which creates an excellent development space for SMEs. Using the Internet, small and medium-sized enterprises can quickly set up their own global information network and trading network at a very small cost, and quickly transfer product information to the market where only large companies with strong financial resources were able to reach the market in the past. Large companies compete. From this perspective, online marketing provides a powerful competitive weapon for SMEs that are just starting out and facing strong competitors.

Fifth, online marketing can give consumers greater freedom of choice than traditional marketing. Consumers can quickly find satisfying products based on their own characteristics and needs, regardless of geographical and time constraints, and make full comparisons, which will help save consumers' transaction time and transaction costs. In addition, the Internet can also help companies achieve one-to-one communication with consumers, making it easy for companies to provide personalized one-to-one services to individual needs of consumers.

Of course, everything has its strengths and weaknesses. As a new marketing method, online marketing has strong vitality, but it also has some shortcomings. For example: Internet marketing, especially online distribution, cannot meet consumers' psychological needs for personal social interaction. It is impossible for consumers to show their social status, achievements or ability to pay through the shopping process. Nevertheless, as a new marketing method in the 21st century, online marketing is unstoppable and will become a sharp weapon for global corporate competition.

[作者:admin] [日期:09-06-14] [热度: [Source: Original] [Author: admin] [Date: 09-06-14] [heat: ]