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I want accurate profit and marketing direction

With the rapid development of the Internet, more and more companies have begun to pay attention to online marketing. However, due to the lack of professional talents and unclear understanding of online marketing, many companies have invested money in online marketing, but they have not been ideal. The effect was that afterwards, it was only complained that online promotion was not possible. What were the mistakes of these companies? Actually, it was because they did not take the first step of online marketing-marketing positioning.

There are nearly 100 million Internet users in China, and it is growing rapidly. If the first step of positioning in Internet marketing is not done, huge funds will be wasted and the desired results will not be achieved.

There are many such companies that do not have any positioning for their own marketing. They just ask that the higher the number of website visits, the better. There used to be a computer sales company. I had to help me with search engine promotion for movie keywords. In his research, I promoted there. While watching a movie, I had no problem looking at my computer. It should be okay. It feels like a funny question. This promotion may scare the cat to kill the mouse. It really has such a little effect, but there are chances. How old is it? Another time, a friend told me that my website was just ready, and I needed to quickly get some traffic and let the calculator run faster. I said, what are you anxious for traffic? He said, there are With the number of visits, you can make money quickly. I said, can you make money with the number of visits? How many popular, unprofitable websites have closed down, and this friend can only smile dumbly.

In people's general understanding, online marketing is to give popularity and traffic to their websites. However, they always ignore a fundamental question. Does their website want traffic or profit?

The positioning of Internet marketing is most importantly the positioning in search engine promotion and email marketing, and the media positioning when online advertising is placed.

With the advent of the Internet marketing era, the search economy has become an economic hotspot after the attention economy and eyeball economy. It can be said that the main method of Internet marketing is search engine marketing. Let ’s talk about search engine marketing first. Positioning. Search engine promotion is actually the target customer promotion based on keyword search. It is currently the most effective and targeted online marketing method. In terms of search engine marketing, the most important thing is to find the keywords that are most easily used by target customers. So that customers can find you and make your promotion the most effective. There used to be a lighting company. Please help us with search engine promotion. The keywords set are as follows: the best lamp manufacturer, the best lamp manufacturer, the best lamp supplier. Imagine if you use this Keyword search engine promotion, the effect can be imagined. In terms of keyword selection, the following aspects should be noted:

1. Avoid blindly pursuing hot keywords; use Email to search customer method, operation method: search customer website + mailbox.

2. Avoid choosing keywords with too many attributives; the more attributives, the less chance of being used;

3. Do market research and find the keywords that are most easily used by customers. In this regard, it is suggested that search engines can provide relevant data, but these are all secrets of search engines. Hope is not great. We still have to work hard by ourselves. ※ There are some usage rankings in more search results for degrees, but they are not accurate and can be used as a reference;

Due to the proliferation of spam emails and related national policies, the effectiveness of email marketing has been greatly reduced. Here we briefly introduce its marketing positioning issues. The positioning of email marketing is mainly the positioning of target customers. The only reason for the flood of spam today is largely the result of publishers not positioning properly and sending blindly. Many companies and individuals are engaged in email marketing. , All use the purchased email address to carry out bombardment, only to send more, without any targeted, in addition to using poor quality software to send, there is no cancellation function of the mail, so all the mail sent Customers are deleted as spam. In terms of email marketing, they should start from the following aspects:

(1) Establish an effective mailing list: Only with a valid mailing list can you send your marketing content to customers. The method of establishing a mailing list is software collection, and then analyze and organize. Set up a subscription section on the website to let customers themselves Enter etc.

(2) Select excellent marketing software: Using excellent marketing software can not only improve the success rate of mail sending, but also improve the quality of the mailing list. For example, using an email marketing software with a cancellation function, you can make it not yourself The users of the target customers withdraw in time to avoid their marketing emails becoming spam;

(3) Don't spam emails: In the practice of marketing, many customers are blindly greedy and spamming emails in email marketing. Regardless of the industry, all users are spamming together, and the result is a lot of time consuming. , With little effect, which is also a major cause of spam flooding.

[作者:admin] [日期:09-06-14] [热度: [Source: Original] [Author: admin] [Date: 09-06-14] [heat: ]