I. Website evaluation and analysis:
Conduct a comprehensive analysis
of your website positioning, profit model, website planning, operation strategy, website development strategy, etc., and provide corresponding solutions to problems that arise. 2. Website diagnosis:
conduct a comprehensive technical analysis of the website from the search engine-friendly and user-friendly aspects of the website, and compare them one by one according to the technical standards we have formulated to find out the problems in the search engine-friendly and user-friendly websites. Detailed "Website Diagnostic Report" and provide professional solutions.
→ Website diagnosis:
· Identify the problem that the website is not friendly to search engines, and propose corresponding improvement plans.
According to the results of professional diagnosis, comprehensive optimization of the problems in the search engine and user-friendly performance of the website. Kequan's " traffic-based website construction plan
" can solve two problems of corporate website construction and website optimization with one stone. If the customer's website is complete and does not want to make a complete revision of the website, a separate " Search Engine Optimization Service
" can be accepted.
→ Website optimization:
· The performance of the website in the search engine has been optimized, so that the website can obtain a large amount of stable and high-quality user traffic from the search engine for a long time!
Lay a solid foundation for the further promotion and development of the website. Fourth, online promotion:
Online promotion is to increase the visibility of corporate information to potential customers on the Internet. Website promotion is the most important link in the overall online promotion. Internet promotion is a systematic project with various methods. The specific promotion methods are: search engine optimization, search engine bidding, B2B platform, Internet yellow pages, blogs, emails, etc. Through the comprehensive use of these methods, we can definitely achieve ideals. Network promotion effect. Specific please see: " Multi-channel Network Promotion Plan
→ Network promotion:
· Essentials of basic website promotion methods;
Integrate the formulation of online marketing promotion plans and low-cost promotion websites;
· Quickly embark on the correct network marketing track, and use multiple channels to promote your products and services everywhere on the Internet. V. Internet marketing monitoring:
After the website is fully promoted, it is necessary to effectively evaluate and monitor the effectiveness of the promotion and improve the deficiencies of the promotion to ensure the effectiveness of the website promotion. We provide systematic network marketing analysis and management. Service, a "Internet Marketing Monitoring Report" is issued every quarter.
Install a web marketing analysis system for your website;
· Start to conduct internet marketing analysis service for your website, once every quarter "Internet marketing analysis report";
· Annual Internet marketing analysis report. 6. Internet marketing training:
Internet marketing strategy is an important part of the company's overall marketing strategy, which involves all the components of the company's marketing activities. In order to fully implement the company's network marketing strategy, it is necessary to improve the network marketing level of corporate marketing leaders and technical personnel. Enterprise network marketing training is a shortcut to upgrade the level of enterprise network marketing. Keyuan Network will develop online marketing training courses according to the actual needs of enterprises.
→ Promotion plan:
· Training on the overall strategic thinking of network marketing, including website positioning, profit model, website planning, operation strategy, website development and other strategic training.
· SEO training for relevant executives of the enterprise, so that they can well grasp the essence of program execution and master the general technology of website optimization in order to respond to changing conditions.
· Website promotion training: After the " Website Promotion Plan
" is formulated, website promotion training needs to be carried out for relevant executives of the website side, so that they can grasp the main points, details, and success of the promotion plan to ensure the implementation of the promotion plan In place.