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Internet marketing overall solution

Internet marketing is a systematic project. This project consists of various specific network marketing activities. These activities include: website construction, website optimization, network promotion, website management, etc. These activities are related to each other. Without a professional network company for overall planning, most companies often have the following situations due to lack of experience in network marketing.
· The website is done, it is beautiful, but it has no effect?
· The promotion is done, the effect is not obvious?
· Do a lot of network promotion, and it has effect, but I do n’t know where the effect comes from?
· A lot of duplicate investment in network promotion projects?
· Investing a large amount of money in ineffective promotion projects without effective evaluation methods?

The overall service of Kequan Internet Marketing is to launch an integrated solution to these problems. The overall planning service of network marketing is a personalized service that is proposed from the height of the company's overall strategy, combining the company's own product services and the development of the entire industry. This solution will help enterprises to spend less money and less money in the process of informationization and achieve success with less effort.

Specific service items
I. Website evaluation and analysis: Conduct a comprehensive analysis of your website positioning, profit model, website planning, operation strategy, website development strategy, etc., and provide corresponding solutions to problems that arise.

2. Website diagnosis: conduct a comprehensive technical analysis of the website from the search engine-friendly and user-friendly aspects of the website, and compare them one by one according to the technical standards we have formulated to find out the problems in the search engine-friendly and user-friendly websites. Detailed "Website Diagnostic Report" and provide professional solutions.
→ Website diagnosis:
· Identify the problem that the website is not friendly to search engines, and propose corresponding improvement plans.
· The website still has problems in terms of user-friendliness. The main problem is to solve the problem of turning website visits into inquiries. It needs to increase and simplify those links and how to better attract customers' attention.

Third, website optimization: According to the results of professional diagnosis, comprehensive optimization of the problems in the search engine and user-friendly performance of the website. Kequan's " traffic-based website construction plan " can solve two problems of corporate website construction and website optimization with one stone. If the customer's website is complete and does not want to make a complete revision of the website, a separate " Search Engine Optimization Service " can be accepted.
→ Website optimization:
· The performance of the website in the search engine has been optimized, so that the website can obtain a large amount of stable and high-quality user traffic from the search engine for a long time!
· The performance of the website in terms of user-friendliness has been optimized to improve the user's goodwill and trust in the website, thereby improving the website's customer conversion rate!
Lay a solid foundation for the further promotion and development of the website.

Fourth, online promotion: Online promotion is to increase the visibility of corporate information to potential customers on the Internet. Website promotion is the most important link in the overall online promotion. Internet promotion is a systematic project with various methods. The specific promotion methods are: search engine optimization, search engine bidding, B2B platform, Internet yellow pages, blogs, emails, etc. Through the comprehensive use of these methods, we can definitely achieve ideals. Network promotion effect. Specific please see: " Multi-channel Network Promotion Plan "
→ Network promotion:
· Essentials of basic website promotion methods;
Integrate the formulation of online marketing promotion plans and low-cost promotion websites;
· Quickly embark on the correct network marketing track, and use multiple channels to promote your products and services everywhere on the Internet.

V. Internet marketing monitoring: After the website is fully promoted, it is necessary to effectively evaluate and monitor the effectiveness of the promotion and improve the deficiencies of the promotion to ensure the effectiveness of the website promotion. We provide systematic network marketing analysis and management. Service, a "Internet Marketing Monitoring Report" is issued every quarter.
Install a web marketing analysis system for your website;
· Start to conduct internet marketing analysis service for your website, once every quarter "Internet marketing analysis report";
· Annual Internet marketing analysis report.

6. Internet marketing training: Internet marketing strategy is an important part of the company's overall marketing strategy, which involves all the components of the company's marketing activities. In order to fully implement the company's network marketing strategy, it is necessary to improve the network marketing level of corporate marketing leaders and technical personnel. Enterprise network marketing training is a shortcut to upgrade the level of enterprise network marketing. Keyuan Network will develop online marketing training courses according to the actual needs of enterprises.
→ Promotion plan:
· Training on the overall strategic thinking of network marketing, including website positioning, profit model, website planning, operation strategy, website development and other strategic training.
· SEO training for relevant executives of the enterprise, so that they can well grasp the essence of program execution and master the general technology of website optimization in order to respond to changing conditions.
· Website promotion training: After the " Website Promotion Plan " is formulated, website promotion training needs to be carried out for relevant executives of the website side, so that they can grasp the main points, details, and success of the promotion plan to ensure the implementation of the promotion plan In place.

[作者:admin] [日期:09-06-10] [热度: [Source: from the network] [Author: admin] [Date: 09-06-10] [heat: ]