APP mobile client marketing is an enterprise that embeds product information in application production for users to download, achieves information dissemination through the application, proactively accepts, and is not limited by time and space. The identity card and door of a company, and the future will be the era of the mobile Internet.The mobile phone app will be the identity card of the company's mobile Internet, and it will also be a stepping stone for enterprises to seize the future mobile information terminal!
At present, the representative APP mobile client: Taobao, Fanke Eslite, Ctrip Wireless, Tencent / Sina Weibo, Ink Weather, Kingsoft Battery Doctor, Handheld Pharmacy, Zhuanwang, HI798, Summer Palace, etc. Enterprises have Zhengzhou bus mobile phones, APP mobile terminals can achieve: price comparison, coupon use, fast shopping, anytime, anywhere, information integration QR code, LBS-group purchase, map navigation, renderings, and other mobile Internet.
The advantages of APP : faster navigation of special functions-high-quality user experience-some functions can only be implemented on the application, and the application functions in the smartphone are more specifically dependent on the marketing value of the APP store APP mobile terminal: mobile Internet Access will exceed fixed Internet access, faster than fixed Internet access; media convergence is ubiquitous, it is easier than ever to win a large number of audiences, and more than ever, more true connections have become an advantage, mobile phones are unique personal media devices, mobile phones Advertising on the Internet needs more content than ever before, and mobile has become a necessary marketing tool in any field.
APP introduction :
APP mobile client refers to mobile application client
Apple's iOS system, the app format is ipa, pxl, deb, Android format is: apk, Nokia's S60 system format is sis, sisx, Microsoft's WindowsPhone7, WindowsPhone8 system, the app format is xap.
At first, APP was only used as a third-party application cooperation form to participate in Internet business activities. As the Internet became more and more open, APP as an initiation and iphone profit model began to be valued by more Internet business tycoons. For example, the Taobao open platform (refer to the buyer's application center excellent APP: Happy Earning Money), Tencent's Weibo development platform, and Baidu's Baidu application platform are specific manifestations of APP ideas.On the one hand, it can accumulate a variety of different types of online audiences. On the other hand, use the APP platform to obtain traffic, including mass traffic and targeted traffic.
What are the characteristics of APP mobile client
APP application: In the era of the rapid development of the Internet, APP client software is rapidly emerging. Chinese companies focus on APP marketing one by one. What are the characteristics of mobile APP client marketing?
First, the cost is low.The cost of the APP marketing model is much lower than that of TV, newspapers, and even the Internet. As long as you develop an application that is suitable for the brand, there may be a little promotion cost, but this This marketing model is that the marketing effect cannot be replaced by television, newspapers and the Internet;
2.Promote sales.With the competitive advantage of APP, it will undoubtedly increase the marketing capabilities of products and businesses;
Third, continuous, once the user downloads to the mobile phone to become the client or view on the SNS website, then continuous use becomes inevitable.
Fourth, precision marketing, through quantifiable and precise market positioning technology to break through the limitations of traditional marketing positioning that can only be qualitative. With the help of advanced database technology, Baoding Kequan Electronic Technology Co., Ltd. uses modern high-end technology and other means to ensure long-term personalization of customers. Communication, so that marketing meets the precise requirements of measurable and adjustable. Get rid of the high cost constraints of traditional advertising communication, make it possible for companies to grow at a low cost, and maintain close interactive communication between the company and customers, so as to continuously meet the individual needs of customers, establish a stable corporate loyal customer base, and realize the proliferation of customer chain reactions In order to achieve the long-term stable and rapid development of enterprises.
The mobile application APP client itself has strong practical value. For mobile APP ads, the mobile client itself is a very practical tool. Users can help the mobile phone to become a good helper in life, learning and work through the application. It is a must-have function for mobile phones.Each mobile phone has more or less applications.At the same time, the APP client can bring businesses:
First, enhance the brand strength and form a competitive advantage. Mobile applications can improve the brand image of the enterprise, let users understand the brand, and then enhance the brand strength. Good brand strength is an intangible asset of an enterprise, which forms a competitive advantage for the enterprise.
Secondly, comprehensive display of product information can stimulate users' desire to purchase, and mobile applications can comprehensively display product information, allowing users to feel the charm of the product before buying the product, reducing the resistance to the product, and The understanding of product information stimulates users' desire to buy.
In addition, services are available at any time, ordering online, and understanding of product information through mobile applications can place orders on the mobile application or link to mobile websites in a timely manner. Customer communication and feedback, using mobile phones and the Internet, facilitated the communication between the manufacturer and individual guests. Customers' loves and dislikes, favorite styles, styles and tastes are also easily mastered by the brands one by one!
Keyuan Network solemnly promises:
1. The APP produced by Keyuan Network is an independent research and development, non-agent product!
2. The front-end design of Kequan Network's APP is self-designed, non-APP template!
Call 0312-3119633 for an APP case